Amazon Patent To Stop Shoppers Comparing Prices On Phone

Amazon was recently granted a patent that appears to show it doesn’t want in-house shoppers comparing prices for other retailers and service providers.

Titled “Physical Store Online Shopping Control,” the license details a mechanism in which an employee at a location can monitor nearby internet activity and intercept any browsing requests for certain websites or search terms.

Essentially, Amazon wants the ability to access potential customers’ browsing behavior in real-time, and either block them from searching competitors’ pricing and inventory, or offer price comparisons itself directly on the device. It even wants to entice people to remain a patron and not leave the store by offering them “a coupon” or “a special offer.”

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