A Russian Went Inside A Chinese Click-Farm: This Is What He Found

On the day when Snapchat erased billions of market cap from investors (and founders) accounts – as the MAUs-means-money model seems to break – we thought it worthwhile taking another glimpse into the hush-hush world of ‘click-farms’ and the fakeness of the latest social network fads.

In 2014, we first exposed the world to the ‘click-farm’ where nothing is what it seems, and where social networking participants spend millions of dollars to appear more important, followed, prestigious, cool, or generally “liked” than they really are. As we detailed at the time, social networking has been the “it” thing for a while: for the networks it makes perfect sense because they are merely the aggregators and distributors of terrabytes of free, third party created content affording them multi-billion dollar valuations without generating a cent in profits (just think of the upside potential in having 10 times the world’s population on any given publicly-traded network), while for users it provides the opportunity to be seen, to be evaluated or “liked” on one’s objective, impartial merits and to maybe go “viral”, potentially making money in the process. Of course, the biggest draws of social networks also quickly became their biggest weaknesses, and it didn’t take long to game the weakest link: that apparent popularity based on the size of one’s following or the number of likes, which usually translates into power and/or money, is artificial and can be purchased for a price….

Source: A Russian Went Inside A Chinese Click-Farm: This Is What He Found | Zero Hedge

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