Data privacy doesn’t seem to be a concern for mobile users willing to swap it for convenience

People are full of contradictions, going through life saying one thing and then doing another. For example, people think they care a lot about data privacy, but they are often willing to use their data as currency.

We may have a gut-instinct to protect our privacy, but we are increasingly are also willing to trade that data for either convenience or money. As a professor of IT, business analytics, and marketing at New York University’s Stern School of Business, I have collaborated with telecom providers, advertisers, and mobile-app developers to design massive real-world field experiments to understand just how quickly consumers are willing to give up their real-time location data to get personalized discounts….

Source: Data privacy doesn’t seem to be a concern for mobile users willing to swap it for convenience — Quartz

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